The so-called new society, based on information, immediacy and essentially on the Internet, has had a rapid response from Motorpress-Ibérica. MPIB’s relationship with the new technologies began in 1999 with the creation of the Consortium’s Intranet, an electronic corporate information medium that serves as a nexus among the company’s employees in Spain, Portugal and Latin America. The Intranet’s natural development has made it surmount the limits of an internal net. It has now become an extranet which can be accessed by people from outside the company such as clients, partners, employees… Thanks to this new medium, the advertising clients of the publishing company can have access to all sorts of information about the magazines they are interested in, number of copies printed, reader’s profile, sales numbers…all with just a click of the mouse.
This corporate website is another clear example of the scope that digital communication through the Internet can attain today, and of the great utility that big companies can derive from it.
As for the readers, Motorpress-Ibérica created Autopista Online in 1999, the website of the magazine Autopista, which led the way for the creation of a series of other specialized internet portals.
Autopista Online success among websurfers (endorsed by more than three million pages seen every month) has encouraged MPIB to launch new vertical portal projects on the Net, as Ecuestre Online, that was born in October 2002. It is the first Spanish-speaking portal specialized on horses' world. Ecuestre Online is, finally, a content web, but has also a closed part that only can be entered by paying a subscription with several time and rate possibilities, which means a new step towards new trends on the Net.
In the near future, the company will create specialized web media on motorcycles, bicycles, lifestyles…